Pregnancy Safe Makeup: The Best Beauty Product For Pregnant Women

It can be difficult to know what’s safe to use and what not during your pregnancy. The aisles at the makeup store may keep calling your name, but your growing belly keeps you away from because you are not sure if it can be harmful to your baby.

Sound familiar? We know that you wouldn’t want to risk anything when it comes to the growing baby inside you…and rightly so. But, worry no more.

We have compiled this article for you to keep looking your best with pregnancy safe makeup.

Through knowing which ingredients to avoid and what brands to use, you’ll be able to embrace your maternity while defining that graceful pregnancy glow. 

a black and white picture of a woman holding her baby bump - profile angle.

Why do you have to update your beauty bag during Pregnancy?

The body goes through so many physical and chemical changes during pregnancy.  The ups and downs can be very overwhelming. You try your best to eat the right foods and avoid using anything harmful on your skin. But, your skin changes due to the internal changes occurring in the body and becomes more sensitive than usual.

Even your regular moisturizer seems to be giving you a rash these days and touching your makeup stash just seems like a bomb ready to explode on your skin. 

Take a deep breath and sit down! Applying makeup during pregnancy is not as harmful as you think it is if it’s done right.  We do agree that certain products might not be safe for use during pregnancy. But, finding the right products is not such a daunting task as you make it be.

Choosing pregnancy safe makeup is a fairly easy task these days. Before you begin your search, make a list of any makeup products that you are using already that are proving to be safe for your skin. To make sure no harmful chemicals are included, check the product’s ingredient list. If they are, replace these products with items that do not contain foetus-damaging ingredients. Whenever you purchase a new makeup product, see if there are any natural alternatives available in the market.

The variety of natural products along that are safe to use is only increasing day by day in the market. All you need to do is a little research, and we’re here to help with that. 

Suggested Article: How To Treat And Reduce Stretch Marks And Cellulite.

black and white pregnancy photo, showing torso of a woman (profile) in a white shirt.

What Changes To Make To Your Beauty Regime?

1- Do your research to understand the ingredients used in makeup and beauty products to get a fair idea of what you are putting on your skin.

2- Eliminate products from your vanity that contain any harmful ingredients or potential allergens.

3- Find the best alternatives among organic, natural, or vegan products that have the least chances of irritating your skin or causing any harm to your baby.

The brands that make these products might not be that popular or might be fairly new. However, that does not have to mean that they are not the right products for you.

4- Use gentle cleansing products to avoid unnecessarily drying out your skin.

Homemade exfoliate or products that contain natural ingredients are the best to keep your skin fresh-looking once all the dead skin cells have been gotten rid of.

Or, you can simply make an easy scrub at home.

Just add a teaspoon of lemon juice and a tablespoon of virgin olive oil to two to tablespoons of brown sugar.

5- A wonderful change that you can make to your makeup routine is to use light products that are not going to cake up your skin or block your pores from breathing freely.

6- Products with Vitamin E and shea butter can help manage those pesky stretch marks that easily develop on the skin during pregnancy.

For any more suggestions, speak to your dermatologist about your beauty regime. They can recommend products maintain your skin’s health through your pregnancy while looking glamorous.

Suggested Article: Makeup For Mums: Create a Quick Beauty Routine for New Mums.

Pregnancy announcement: scrabble pieces spelling out 'we are having a baby' with extra scattered pieces.

What Ingredients to Avoid during Pregnancy?

Makeup products contain a plethora of ingredients that companies combine in varying proportions to give you the final product.

Colour, consistency, and longevity are key factors that are dependent on the ingredients used in the concoction. Various formulations would obviously give varying results. The ingredients used in these formulations are tried and tested for safety. This is mandated by organisations and governments across the globe.

Even though only safe ingredients are added and in quantities that are not harmful to the skin, some of them can easily irritate the skin for a pregnant woman. The skin is highly sensitive during this period and can easily react to certain components of makeup products that it would not normally react to.

Here is an easy to follow list that you can keep in mind that is based on the most reactions generated by them during pregnancy.


A derivative of Vitamin A, retinol is used in makeup products. This ingredient claims to possess anti-ageing benefits, but be careful. While the anti-ageing effect might be lucrative, Vitamin A in excess can cause malformations in the baby and is best avoided in such forms during pregnancy. A miscarriage is also likely due to excess of Vitamin A in the body.


 An absolute no in the ingredient list when it comes to not just makeup but any products you use on the skin are parabens. Commonly seen parabens in makeup products are isopropyl paraben, methyl-paraben, butyl-paraben, and propyl-paraben, that keep the products free from bacteria.  But, there is the unfortunate disadvantage that these compounds are known to cause birth defects in the foetus. This can range from neurological defects to developmental ones.

Suggested Article: Create An All-Natural Skincare Routine with Home Ingredients.


Chemicals that are used to add pleasant fragrances to makeup products can do more harm than good for your skin.

Phthalates, Octoxynol, citral, eugenol, etc. can cause allergic reactions, contact dermatitis, reproductive system issues, and other hormonal issues in the baby. Artificial dyes, aluminium, talc, and preservatives are other ingredients to avoid in makeup products.

a woman holding her pregnancy bump, wearing a green silk dress, standing in front of a wooden door and window.

What Products to Switch to Instead during Pregnancy?

Going through pregnancy is definitely not a cake-walk and we do not want to add more stress to your routine by complicating your fun-filled trip to the makeup section at the drugstore.

We have the research for you and have some amazing suggestions for products that you can shift to during your pregnancy, mainly to avoid any unwarranted reactions.

Here is your cheat sheet.

BB & CC Formulations

These are the perfect to-go options when it comes to base makeup during pregnancy.

Instead of using a moisturizer, foundation, and a concealer separately, use a BB or CC cream that pretty much has the benefits of all of these three products. The coverage might not be equivalent to your favourite foundation, but your skin will love the lightweight formula for sure.

Concealer Only Look

For a more natural look during your pregnancy, skip the foundation and use a concealer formulated with safe ingredients.

Use this to hide away any dark circles and to spot conceal.

Organic and Natural Products

As the awareness regarding the damage makeup ingredients can cause increases, more brands are developing products made from organic and pure ingredients.

The natural pigments used along with enriching components like shea butter and Vitamin E can replenish the skin. This can help you maintain that graceful pregnancy glow.

Suggested Article: Get Luscious, Plump Lips Without the Need for Needles.

Fragrance-Free Products

Due to the increasing allergic reactions to fragrance components of makeup products, many brands have started selling products that are without any such ingredients.

In most cases, fragrance-free products are safe for pregnant women and those with sensitive skin. But, still double-check the ingredient list. The product may contain other ingredients that should be avoided, so always double-check.

a woman's pregnancy bump with a smile drawn on using moisturiser.

Which Are Brands Safe during Pregnancy?

It may seem like a myth after reading the above sections of this article but pregnancy-friendly makeup products do exist. Makeup companies do understand that a considerable part of their customers is pregnant women. 

We’ve listed some makeup brands that have risen in popularity in the last few years in this category down below. 

100% Pure Cosmetics

The list of products manufactured by this company seems to be never-ending. They have everything from nail polishes to blushes to foundations.

The brand believes in clean and healthy living and translates this to the products. Therefore, they use safe ingredients that are derived from natural sources. They even use fruit dyes to add colours to their products, which offer a stronger colour payoff that you’d expect from such dyes.  This offers a stronger colour payoff that you’d expect from such dyes.

Vaschar MD

This brand aims at bringing to its clientele a wide range of colour options specially formulated and marketed as safe for use during pregnancy. 

Made from natural ingredients, these products do not contain harmful ingredients for the foetus.

They also have sheer foundations that are available in four shades and is free from parabens, talc, phthalates, fragrance, etc.

Suggested Article: How To Develop An Eco-Friendly Beauty Routine.

Thrive Cosmetics

A cruelty-free brand that uses vegan ingredients Thrive Cosmetics is becoming more and more popular for its amazing products. This is not just among pregnant women but among anyone who loves good quality and cruelty-free makeup.

They avoid any type of toxic ingredients in their products and run a wonderful charity for women for every purchase of their product. Do give their mascara a try – even beauty bloggers are raving about it.

W3ll People

This is a premium quality that focuses on positivity and simplicity by manufacturing makeup products free from harmful chemicals. The flawless diva look is achievable with ease during your pregnancy with W3ll People products.

You won’t have to worry about the risk from any of its ingredients.

A few other brands that are worth looking into for pregnancy-friendly makeup are Jane Iredale, Erin Faces, and Ilia Beauty.

Make sure you check them out.

These are our favourite Pregnancy-Safe Products at the moment:

a glass jar of Burt's Bee's Mama Bee Belly Butter

Burt’s Bees Mama Bee Belly Butter

Described on their website as “...A richly blended belly butter to gently and safely moisturise and nourish mama’s stretching skin. Our Mama Bee Belly Butter with Shea Butter and Vitamin E conditions your growing belly with cocoa, shea and jojoba butter. This 99% natural, fragrance-free formula, can keep your skin smooth and supple as your belly stretches throughout pregnancy and even after baby arrives.”

Shop This Product: RRP £13.99

A box and orange bottle for Bio Oil Skin Care for use during pregnancy.

Bio-Oil Skin Care Oil

Described via as being “…formulated with the following all-natural ingredients: Vitamin A, Vitamin E, Calendula Oil, Lavender Oil, Rosemary Oil and Chamomile Oil. Bio-Oil is a non-comedogenic (acnegenic), hypo-allergenic product that is suitable for use by individuals with sensitive skin.”

Shop This Product: RRP £16.99


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